CHARLEY
Location: East Village, New York City
Sign: Pisces
Favorite places: Fisch for the Hip (Vintage), Saks, Olive & Bette
Favorite books: Eat Pray Love, The Appeal, Astrology for Lovers
Favorite magazine: Rolling Stone, Glamour, WWD
Style Icon: Mary Kate Olsen, Kate Moss, Agyness Deyn
Favorite designer: Alice & Olivia
Favorite pastime: Reading in Central Park
Secret passion: Writing a book hoping to someday be published
Free spirited Charley believes in three things – peace, love and fashion. Occupying a tiny studio in the heart of NYC's East Village, Charley loves browsing through the vintage shops and boutiques in her neighborhood to find the perfect one-of-a-kind addition to her wardrobe.
Usually dressed in skinny jeans and a loose-fitting shirt, Charley's hipster chic look is inspired by the fashion of generations before her. She loves to accessorize with big statement pieces including leather bomber jackets and tailored vests. And, while comfort is king to her, she'll still put on those killer heels to show off her limbs.
In addition to working for LLD, Charley works as a freelance fashion designer. In her free time, Charley loves to rock out to The Killers or people watch in Central Park. She also enjoys going out on the town whether it's to the latest club, local watering hole, or uptown piano bar. Regardless of what Charley is up to, she doesn't take life or herself too seriously and tries to have fun with everything she does, including Little Lime Dress.
SAGE
Location: Los Angeles
Sign: Gemini
Favorite places to shop: Boutiques on Robertson & Melrose
Favorite books: Devil Wears Prada, The Other Boleyn Girl, Jemima J
Favorite magazines: In Style, W, Lucky, Us Weekly
Style Icon: Lauren Conrad, Rachel Bilson, Kate Hudson
Favorite designer: Diane Von Furstenberg
Favorite pastime: Writing scripts
Secret passion: Eating Pinkberry while watching Reality TV
With sunny blonde hair and sunny kissed cheeks, Sage is the quintessential LA girl. Her loves (and vices) are shopping, pop culture, Starbucks and Pinkberry. Always up to date on the latest trends and celebrity gossip, she loves to share what she knows about everything and everyone.
In her early twenties, Sage started her career as a writer for a young women's magazine. After developing a greater interest for fashion, she went back to school to study design. Four years ago, she opened up a small boutique (which she still owns today) featuring many of her own creations. Always loving a day at the beach or pool, Sage's line includes lots of fun beachwear and accessories.
Sage is known for always being dressed stylishly from head to toe. She loves following and trying the latest trends, even if they're a bit risqué. And, almost always, Sage will be wearing a sexy pair of high heels.
MORGAN
Location: Lincoln Park, Chicago
Sign: Capricorn
Favorite places to shop: Boutique shopping in Bucktown & Wicker Park
Favorite books: Women Impressionists, The Pact, Best Remembered Poems
Favorite magazines: Harper's Bazaar, People, Chicago Reader
Style Icon: Katie Holmes, Sarah Jessica Parker
Favorite designer: Marc Jacobs
Favorite pastime: Reading celebrity magazines while sitting on the couch drinking coffee
Secret passion: Chocolate, hot chocolate, melted chocolate, white chocolate..doesn't matter.
From a small town in Illinois, Morgan grew up knowing more about agriculture than fashion. All that changed when she moved to downtown Chicago and developed a love for the fine arts. Following her passion, Morgan studied Visual Arts and then worked for a prominent designer for several years.
Morgan has a collection of edgy yet sophisticated blazers and dress pants for work which she accessorizes with fun jewelry. When she's out of work, Morgan describes her look as urban chic. She believes accessories make the outfit and each look needs to be owned by the person behind it. Morgan loves pieces that make a statement--think fedora and big cocktail rings! During the weekend, she loves having Chicago style pizza, partying at Hub 51 and relaxing at the lake.
MADISON
Location: Upper East Side, New York City
Sign: Aquarius
Favorite places to shop: Henri Bendels and Intermix
Favorite books: Wicked, Kite Runner, Romeo and Juliet
Favorite magazines: Vogue, Elle, W, Departures
Style Icon: Audrey Hepburn, Grace Kelly, Jackie O
Favorite designer: Coco Chanel
Favorite pastime: Working out
Secret passion: Going on Perez Hilton
Since childhood, Madison has been known to eat, breathe and live for fashion. But, that’s no surprise given that she grew up in the fashion capital of the world. Madison loves attending fashion shows and has developed a keen eye for the latest trends which earned her an assistant position with a celebrity stylist.
Madison considers her style to be classic and sophisticated, similar to that of her favorite style icons: Audrey Hepburn and Grace Kelly. She also follows the latest trends and loves to mix them into her look, making every outfit she wears her own.
Fashion aside, Madison is heavily involved with several charities as she is a strong believer that life is about helping others. Madison is also an avid equestrian who spends her summers teaching children how to ride in the Hamptons. In New York City, Madison can be spotted at her favorite hot spots including Bijous, RDV and 1Oak.
KYLE
Location: Upper West Side, New York City
Sign: Sagittarius
Favorite places to shop: Bloomingdales, Nordstrom, Lane Bryant, Torrid, Marina Rinaldi
Favorite books: The Kennedy's, The Friday Night Knitting Club, Vincent Van Gogh: A Self Portrait in Art and Letters
Favorite magazines: Vanity Fair, Elle, NY Mag
Style Icon: Michelle Obama, Anne Hathaway, Kate Winslet
Favorite designer: Donna Karen
Favorite pastime: Walking her dog in the park
Secret passion: Playing blackjack on her iPhone
If anyone ever doubted the power of a woman, they would just need to meet Kyle. With a successful career, loving husband and two beautiful kids, Kyle proves that a woman really can do it all.
With her busy lifestyle, Kyle still manages to always look amazing. Understanding how to dress for her age and figure, she likes to wear wrap dresses with a string of pearls to work, giving her a classic and sophisticated look. For the nights and weekends, she loves trying bold colors that flatter her skin tone and hair color.
Great fashion and style comes easy for Kyle given she was a freelance stylist long before joining her husband in the corporate world. Kyle believes every woman, no matter how busy, should take time for themselves whether that means getting a new hairdo or new outfit.
Outside of work and family, Kyle has a special spot in her heart for art. As a collector of many pieces, she loves attending Sotheby, Christies and Doyle auctions.
